At Ku’ulei Hawai’i, we're passionate about creating jewelry pieces that capture the essence of our hometown, Lahaina. Founded by Madeleine (Maddie) Ku’ulei Brath, our journey began with Maddie's deep-rooted connection to the shores of Oahu, where she spent weekends exploring the North Shore and diving for shells in the ocean. Inspired by the natural beauty of her surroundings and her love for shell bangles, Maddie's hobby evolved into a lifelong passion for jewelry making.